Whether you watch the Super Bowl for the football, the commercials or the halftime show, Super Bowl commercials have become an event of their own over the past decade. Each year, it’s just a (very expensive) contest to see who creates the best, most memorable commercial.
The amount of celebrity cameos in this year’s commercials was impressive. From Taraji P. Henson and Bryan Cranston to Jason Momoa and Molly Ringwald, the list of celebrities was endless. We love a good celeb cameo, but that’s not the only thing that makes up a fantastic commercial.
Here are some of the Super Bowl commercials that had us running out to buy their products:
The Cool Ranch Long Form feat. Lil Nas X and Sam Elliot | Doritos
What’s a Super Bowl without a Doritos commercial? Doritos truly takes it to the next level each year, and these commercials have become a tradition. (One of our other favorites was the “Don’t Touch my Doritos” commercial for Super Bowl 44.)
This year, they went the pop culture route and featured rapper and singer Lil Nas X, known for his chart-topping song “Old Town Road”, and classic American cowboy Sam Elliot, who stars as Beau Bennett in The Ranch on Netflix — admittedly one of our favorite shows ever. Watching Sam Elliot and Lil Nas X one-up each other for the sake of Doritos is not only highly entertaining, but also argues that “Old Town Road” is, in fact, a country song.
The star factor in this commercial makes it a “win” for the brand. This is the only time of the year we see Doritos go this big with advertising, and they don’t disappoint.
Loretta | Google
In a commercial that will pull at your heartstrings, a man goes through his memories with some help from Google Assistant. Portraying Google Assistant as the software to keep your memories safe and revisit them. This did so well #Loretta began trending on Twitter after the commercial aired. While we usually think that the best Super Bowl commercials are funny, this one had us bawling into our nachos. And boy, was it a. good. commercial.
Best Thing Since Sliced Bread | Little Caesars
Little Caesars announces that they now deliver in their first ever Super Bowl commercial. Featuring The Office’s Rainn Wilson was a great choice — because who doesn’t love beets, bears, and $5 delivery pizza?! All we have to say is, this is the best thing since sliced bread!
Jason Momoa, “Comfortable” | Rocket Mortgage
This commercial let us all see celeb heartthrob Jason Momoa in a new light. It may not be our favorite look for him, but it’s a new side nonetheless. Rocket Mortgage’s commercial was a bit on the weird side, but flipping the “muscular man” stereotype on its head was hilarious.
We’d say they definitely relayed their message of comfort living being key. (We agree — which is why we own more sweatpants then real pants.) Notice how this is the third commercial on this list to feature a celebrity? Capitalizing on celebrity culture is a great way for brands to advertise, especially if the celebrity is a great fit with the message.
Back in the Office | State Farm
The last one on our list is good old State Farm. They brought back the classic “Jake from State Farm” bit and added a little twist. This was a short but sweet commercial that we really love for the nostalgia factor. Jake from State Farm has become synonymous with the brand, which is a great way to give a brand personality.
We won’t be mad if Jake from State Farm is retired from now on, but it was nice seeing him for one last swan song!