communications consultants providing social media management, content creation, and media pitching

Unique Tips For Working from Home

Apr 1, 2020

Everyone is talking about it: the coronavirus has drastically changed the way we live our lives for the foreseeable future. With the virus keeping people stuck inside, working from home is the new reality. This change — especially when coupled with the isolation of social distancing — can be difficult … Continue reading Unique Tips For Working from Home

Beginners & Basics: Twitter 101

Mar 21, 2020

Our Beginners & Basics series is a collection of blogs and tips that are designed to help beginners understand the basics of communications, social media, and marketing. Welcome to Twitter 101. What is Twitter? Twitter is technically a “micro-blogging service,” allowing users to post and share comments, photos, videos and … Continue reading Beginners & Basics: Twitter 101

Beginners & Basics: LinkedIn 101

Mar 10, 2020

Our Beginners & Basics series is a collection of blogs and tips that are designed to help beginners understand the basics of communications, social media, and marketing. Welcome to LinkedIn 101. What is LinkedIn? LinkedIn has quickly become one of the most-used digital networking platforms for professionals of almost any … Continue reading Beginners & Basics: LinkedIn 101

How Social Media Marketing Made a Sandwich Go Viral

Mar 1, 2020

“Y’all good?” Those two words started a social media war last summer.  When Popeyes Chicken launched their new chicken sandwich, Chick-fil-A had words to say about it. Being the leading chicken fast food chain, they wanted to remind us who really had the sandwich we all wanted. (I mean, honestly, … Continue reading How Social Media Marketing Made a Sandwich Go Viral

Who Is Your Audience, Anyway?

Feb 20, 2020
communications consultants providing social media management, content creation, and media pitching

When figuring out what content to post, there are three basic things that you need to know about your audience. They are: age, gender, and interest. Here’s why those demographics are important for creating content for your audience. Age One of the most influential factors to consider when it comes … Continue reading Who Is Your Audience, Anyway?

How to Write a Great Press Release

Feb 10, 2020

When it comes to public relations, great press releases are a must-have. A study found that 88% of journalists find value in press releases. However, with the expansion of technology and increased information overload, it’s important to make your press release stand out amongst the rest. Here are 5 tips … Continue reading How to Write a Great Press Release

The Best Super Bowl 54 Commercials

Feb 3, 2020

Whether you watch the Super Bowl for the football, the commercials or the halftime show, Super Bowl commercials have become an event of their own over the past decade. Each year, it’s just a (very expensive) contest to see who creates the best, most memorable commercial.   The amount of celebrity … Continue reading The Best Super Bowl 54 Commercials

Beginners & Basics: Facebook 101

Jan 21, 2020

Our Beginners & Basics series is a collection of blogs and tips that are designed to help beginners understand the basics of communications, social media, and marketing. Welcome to Facebook 101. Facebook is one of the largest social media platforms worldwide. The platform has revolutionized how we network, connect, and … Continue reading Beginners & Basics: Facebook 101

How Do I Get My Content to Go Viral?

Jan 5, 2020

These days it seems like anything can go viral on social media. Every day when you go into work, everyone is talking about this meme or that video or something (usually stupid) that a celebrity said. So is the next online trend or viral video all just up to random luck? … Continue reading How Do I Get My Content to Go Viral?

The Value of Social Media

Nov 30, 2018
"WHIP social media and marketing"

Have you ever wondered what value Facebook or Twitter brings to your business? Social media brings brand awareness, engagement, and customer interaction that can’t be found anywhere else.  “WHAT VALUE DOES SOCIAL MEDIA BRING ME?” 71% of consumers who have had a good social media experience with a brand are likely … Continue reading The Value of Social Media