Beginners & Basics: Twitter 101

Our Beginners & Basics series is a collection of blogs and tips that are designed to help beginners understand the basics of communications, social media, and marketing. Welcome to Twitter 101.

What is Twitter?

Twitter is technically a “micro-blogging service,” allowing users to post and share comments, photos, videos and more. So what does that actually mean? Because it has a 240 character limit (recently bumped up from 140), it’s a place to share brief posts — not 3 paragraphs.

One thing to note about Twitter is that it has some unique terminology when referring to specific features. It may be confusing to newbies, so we broke down the basics for you:

Twitter Lingo:

  • Tweet: to post
  • Retweet: to repost another user’s post
  • Reply: using the @ to respond to someone’s post
  • Direct Message: private chat to specific user(s)
  • Hashtag: a symbol (the # sign) that categorizes tweets

Who uses it?

Donald Trump isn’t the only one who loves tweeting. With over 330 million monthly active users and 145 million daily active users, Twitter has a huge influence on today’s society. Many of these 330 million users are younger, but Twitter’s demographic reach is not only for millennials and Gen-Z.

63% of Twitter users are between the ages of 35 and 65. While other social media platforms like Snapchat and TikTok are famous for catering to younger generations, it’s clear that Twitter appeals to a more mature audience as well.

Why is it helpful for businesses?

With such an impressive number of active users, Twitter is one of the best digital marketing tools for businesses. Twitter allows for brands and businesses to engage personally with their consumers. It allows for conversation and brands to practice transparent communication.

Twitter even made a sandwich go viral. Seriously.

However, not all brands need a Twitter account. It’s often hard to decide what social media is helpful and what’s overkill. We’re here to help you figure out who your audience is and how to reach them. Twitter may or may not be the answer!

Brands that are killing the Twitter game:

Beginners & Basics: LinkedIn 101

Our Beginners & Basics series is a collection of blogs and tips that are designed to help beginners understand the basics of communications, social media, and marketing. Welcome to LinkedIn 101.

What is LinkedIn?

LinkedIn has quickly become one of the most-used digital networking platforms for professionals of almost any field. Unlike more personal forms of social media (think Facebook and Instagram), LinkedIn is focused on professional connections.

The social media channel allows users to build their careers and professional networks by connecting with others and sharing content. The purpose of LinkedIn is also to maintain contact with particular colleagues, friends and others in professional environments. It also doubles as a search engine for job seekers.

Who uses it?

LinkedIn has over 600 million users in more than 200 countries around the world. Surprisingly, over 70% of LinkedIn users are from outside of the US.

There are 46 million students and recent college graduates on LinkedIn using the channel to work on their experience and careers for future employers. LinkedIn is also crawling with recruiters that use the platform as part of their recruitment process.

Personal Profile

If you don’t have a personal LinkedIn profile yet, we’re glad you checked out this LinkedIn 101 guide! Your personal profile serves as a virtual resume, which allows customers or potential clients to see your experience. That’s the key to building trust!

Your personal LinkedIn profile will have a lot more features that you won’t see in other social media channels. You are able to include your experience, a summary of yourself, contact information, a portfolio, skills, recommendations, and more.

Your profile is meant to be a representation of your career and career goals for those who view it. As LinkedIn has grown into what it is today, with millions of users, your profile can also be seen as your “digital reputation.”

Business Profile

Much like you can have a personal profile, you can also have a business profile on LinkedIn. It’s similar to a business page on Facebook — it’s where companies share updates, articles, posts, and other information relevant to their audiences.

LinkedIn is a great social media tool for certain types of businesses, including staffing agencies, IT, real estate, and human resources are just a few!

Why is it helpful for businesses?

There’s no better way to share your brand than through a platform that allows for interaction between professionals and consumers. Because it has a long list of features to amp up your profile, LinkedIn allows you to present what your company is all about, share the people who work there, and engage with relevant content. 

Plus, it can even bring in some incredible talent if you use its hiring features.

Brands that are killing the LinkedIn game:

  • TED Conferences
  • Google
  • Amazon
  • Microsoft
  • IBM

Beginners & Basics: Facebook 101

Our Beginners & Basics series is a collection of blogs and tips that are designed to help beginners understand the basics of communications, social media, and marketing. Welcome to Facebook 101.

Facebook is one of the largest social media platforms worldwide. The platform has revolutionized how we network, connect, and interact online. This Facebook 101 will teach you everything you need to know about the world’s most popular social media platform.

What is Facebook?

It’s hard to remember a time before Facebook. While it began as a college-based network in 2004, the company has now grown to dominate social networking.

The platform allows users to post comments, share photos and videos, share links to news or other content, and chat live. Facebook is able to appeal to both individuals and businesses, which is the reason for its rapid success and growth. It is user-friendly, appealing to any and every type of person or business around the world. 

Who uses it?

So why do you need this Facebook 101? Facebook takes the lead as a social media platform reaching over 60% of internet users.

In 2019, Facebook had almost 2.5 billion monthly active users and 1.6 billion users daily. With billions of users monthly and daily, its users consist of a wide variety. Young adults continue to incorporate social media into their everyday routines, with Facebook being a continuous, dominant platform within the demographic.

Why is it helpful for businesses?

With its user-friendly features and prominence in our culture, Facebook is going to share your target audience. Whether your audience is younger or older, male or female, from a different part of the world, Facebook has something for you.

As a business, a Facebook page can be a great place to engage with your customers, share your messages, and build your brand. A business Facebook page is more similar to a website than to a person Facebook account, and will serve as a resource for people who want to learn more about what you do.

A Facebook page will not only increase your business’ online presence, it will also be key to reaching your target audience and connecting them to your purpose. 

Brands that are killing the Facebook game:

  • Samsung: 159M followers
  • Coca-Cola: 106M followers
  • Youtube: 90M followers
  • McDonald’s: 79M followers
  • Netflix: 64M followers

We hope that this Facebook 101 was quick and easy so that you can get the hang of how social media can help your business. If you’re still not sure, or if you feel overwhelmed on where to start, get in touch! That’s what we’re here for.

The Best Websites in the Business

Every business needs a website — that’s common knowledge. But getting there can be tricky: there are lots of options for building a website, it takes time, and it takes money. Sometimes a lot of money.

We think the best way to create something great is to get inspiration from others, and websites are no exception. What sites do you go to often? What do you like about them? What drives you crazy? (Answer: popups. Always popups!) How can you make an element work for your business or site?

Below are just some of our favorite websites and you can find a list of 20 beautiful sites on Hubspot’s blog as well.

Tessemaes.

communications consultants providing social media management, content creation, public relations, and media pitching

We love Tessemaes’ site not only because it’s visually appealing, but it’s also FUN! Their homepage carousel has bright, vivid colors and engaging images and text. Their “Shop” tab is exactly the same — somehow, they made salad dressing and marinades look cool!

Conde Nast.

communications consultants providing social media management, content creation, public relations, and media pitching

It’s hard to tell how cool Conde Nast’s site is just from this screenshot, because they have multiple videos on their homepage as users scroll down. The videos are teasers for the content pages, which are almost all images and videos. Though there is almost no text at all, it works well!

MINDBODY.

communications consultants providing social media management, content creation, public relations, and media pitching

MINDBODY uses a great combo of text and images. This page, the homepage, sends users directly to the right page for them instead of having to scroll through a lengthy menu or find the page manually. The “Start Discovering” page is even fancier, with an interactive description of the MINDBODY app. It convinced us to try it, so job well done!

Fabletics.

communications consultants providing social media management, content creation, public relations, and media pitching

What we love about Fabletics website is the use of UGC. (Wondering what UGC is? It’s communications shorthand for user generated content.) Fabletics pulls images from Instagram and includes them on the site, which is not only good content, but it’s also great for engaging current customers and potential customers.

Stand Up Republic.

communications consultants providing social media management, content creation, public relations, and media pitching

Can you guess what Stand Up Republic is from the homepage? Yepp. Although it only has 3 sentences of text, it explains exactly what Stand Up Republic is and what they want from website visitors — money and engagement. If their goal is fundraising, having a donation ask smack dab on the homepage is the best way to make that happen. Using basic, simple layout works great for this organization.

5 Basic Stats About Social Media

communications consultants providing social media management, content creation, public relations, and media pitching

There’s a lot of information about social media out there nowadays, and it’s hard to keep track of what’s important and what’s not. Different things matter to different people (ie: what’s important to Coca-Cola is probably not as important to a small bank), but here are some statistics about social media that are relevant to pretty much everyone.

  • Internet users have an average of 7.6 social media accounts. Some of the most popular and recognizable are Facebook, Twitter, Instagram, and LinkedIn, but other sites like Snapchat, Tumblr, Reddit, Pinterest, and Google+ also draw users.
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  • Facebook has the most users of any social media site. By far. Facebook has more than 2 billion users, followed by YouTube with 1.5 billion and Instagram with 800 million. Overall, there are more than 3 billion social media users. That is a heck. of. a. lot. of. people.
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  • According to a 2011 study, 27 million pieces of content are shared every day. This is both good and bad for companies. There is a lot of opportunity for your content to be shared, but there’s also a lot of competition. Content has to be compelling in order for people to share it, so make sure it’s good!
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  • 500 million people visit Twitter each month without logging in. Add that to the 330 million users with accounts, and Twitter can be an incredibly powerful platform. There are 6,000 tweets sent every second — which is more than 500 million per day.
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  • 60% of Snapchat users are under the age of 25 and in 2016, $90 million was spent on Snapchat ads. While Snapchat draws a massive amount of young people, it doesn’t perform nearly as well with older demographics, who are more typically heavy Facebook users.