Dos & Don’ts of Facebook Posts

Some people say there is, but we think there’s no one “right” way to post on Facebook.

Whip Social Media and marketing

In personal relationships, you have to change your outputs based on the person – you wouldn’t act the same way with your boss as you would with your best friend (we hope)! Just like you know your audience for in-person relationships, it’s important to know your audience for online relationships.

Some posts may be longer because they’re explaining something complex, telling a story, or giving tips. If your followers are engaging with the post and liking it (both literally and on Facebook), that’s a valuable type of post.

Some organizations, businesses, or individuals may have very short posts if they don’t have as much to say. Sharing an article, for example, should only be a sentence or two summarizing the article – not two paragraphs.

It all depends on what your followers like, engage with, and want to hear from you. What works really well for one company may not work for another at all.

So while there are no hard and fast commandments for creating “THE best Facebook post,” there are some ground rules. Read below for tips and tricks on how to make your Facebook posts even better.

WHIP Social Media and marketing

1. DO make sure your grammar and spelling is correct.

It doesn’t matter how compelling your post is – if there’s errors, it distracts readers and makes you look not-so-great. Mistakes happen sometimes, but proofread, proofread, proofread to prevent them at all costs. You want to look polished and professional on your Facebook page at all times.

2. DON’T post things that are totally irrelevant.

A think tank shouldn’t post clips of Jersey Shore, and a fun, young boutique shouldn’t post a New York Times article about global warming. Facebook content should be diverse and non-repetitive, but it should also be relevant to your audience.

3. DO include a picture if you can.

You know what they say: a picture is worth a thousand words. If you can include a compelling image or graphic to go with your post – or even stand alone as a post itself – do! Seeing a relevant photo with your post is generally more likely to draw readers’ eyes than just a big block of text.

4. But DON’T include just any photo.

The key words from the last tip are “compelling” and “relevant.” Don’t include a blurry photo that your 5 year old took – that’s not compelling. Don’t include a photo of a donkey in a post about a unicorn – that’s not relevant. Find a good image that’s high quality from a site like Unsplash that offers free images.

5. DO keep it simple.

You may know a lot about your product/services/politics stance/topic/expertise, but assume those reading your post don’t. Avoid using jargon and explain any phrases or acronyms that outsiders might not understand (KPI, USAID, RBI, LARC, etc). A good rule of thumb (for most places) is to keep content at an 8th grade level. If a 13 year old would be confused, you should probably tone it down a little.

The major takeaway is that you should always be thinking about your audience when crafting Facebook posts. If you don’t know your audience, figure out who they are so you can cater to them! That’s the best way to create meaningful Facebook posts.

The Best Websites in the Business

Every business needs a website — that’s common knowledge. But getting there can be tricky: there are lots of options for building a website, it takes time, and it takes money. Sometimes a lot of money.

We think the best way to create something great is to get inspiration from others, and websites are no exception. What sites do you go to often? What do you like about them? What drives you crazy? (Answer: popups. Always popups!) How can you make an element work for your business or site?

Below are just some of our favorite websites and you can find a list of 20 beautiful sites on Hubspot’s blog as well.

Tessemaes.

communications consultants providing social media management, content creation, public relations, and media pitching

We love Tessemaes’ site not only because it’s visually appealing, but it’s also FUN! Their homepage carousel has bright, vivid colors and engaging images and text. Their “Shop” tab is exactly the same — somehow, they made salad dressing and marinades look cool!

Conde Nast.

communications consultants providing social media management, content creation, public relations, and media pitching

It’s hard to tell how cool Conde Nast’s site is just from this screenshot, because they have multiple videos on their homepage as users scroll down. The videos are teasers for the content pages, which are almost all images and videos. Though there is almost no text at all, it works well!

MINDBODY.

communications consultants providing social media management, content creation, public relations, and media pitching

MINDBODY uses a great combo of text and images. This page, the homepage, sends users directly to the right page for them instead of having to scroll through a lengthy menu or find the page manually. The “Start Discovering” page is even fancier, with an interactive description of the MINDBODY app. It convinced us to try it, so job well done!

Fabletics.

communications consultants providing social media management, content creation, public relations, and media pitching

What we love about Fabletics website is the use of UGC. (Wondering what UGC is? It’s communications shorthand for user generated content.) Fabletics pulls images from Instagram and includes them on the site, which is not only good content, but it’s also great for engaging current customers and potential customers.

Stand Up Republic.

communications consultants providing social media management, content creation, public relations, and media pitching

Can you guess what Stand Up Republic is from the homepage? Yepp. Although it only has 3 sentences of text, it explains exactly what Stand Up Republic is and what they want from website visitors — money and engagement. If their goal is fundraising, having a donation ask smack dab on the homepage is the best way to make that happen. Using basic, simple layout works great for this organization.

5 Basic Stats About Social Media

communications consultants providing social media management, content creation, public relations, and media pitching

There’s a lot of information about social media out there nowadays, and it’s hard to keep track of what’s important and what’s not. Different things matter to different people (ie: what’s important to Coca-Cola is probably not as important to a small bank), but here are some statistics about social media that are relevant to pretty much everyone.

  • Internet users have an average of 7.6 social media accounts. Some of the most popular and recognizable are Facebook, Twitter, Instagram, and LinkedIn, but other sites like Snapchat, Tumblr, Reddit, Pinterest, and Google+ also draw users.
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  • Facebook has the most users of any social media site. By far. Facebook has more than 2 billion users, followed by YouTube with 1.5 billion and Instagram with 800 million. Overall, there are more than 3 billion social media users. That is a heck. of. a. lot. of. people.
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  • According to a 2011 study, 27 million pieces of content are shared every day. This is both good and bad for companies. There is a lot of opportunity for your content to be shared, but there’s also a lot of competition. Content has to be compelling in order for people to share it, so make sure it’s good!
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  • 500 million people visit Twitter each month without logging in. Add that to the 330 million users with accounts, and Twitter can be an incredibly powerful platform. There are 6,000 tweets sent every second — which is more than 500 million per day.
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  • 60% of Snapchat users are under the age of 25 and in 2016, $90 million was spent on Snapchat ads. While Snapchat draws a massive amount of young people, it doesn’t perform nearly as well with older demographics, who are more typically heavy Facebook users.